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Ancestors, on the label. Which Romanian company uses NFTs for marketing?

Probably all Romanians in the crypto sphere have heard of Strămoși by now: the series consisting of 10,000… NFTs with quirky and unique characters inspired by the vibrant folklore of Romania. NGO @Romania made it possible to create these unique characters, thanks to a partnership with the Siberian team Elrondwhich hosts the collection of non-fungible tokens on its blockchain.

On last article dedicated to the Ancestors, we talked about what they are, why would i buy one and what are the advantages for the holderbut in this article we take it a step further. Adoption Ancestors becomes all the more interesting as their presence translates from the digital world – to the physical world. Ancestors are not only a postmodernist form of expression of traditions, but also a means of attracting the customer that one can find in cryptographic universe.

Ancestors belonging to crypto.ro

The Gramma x Ancestors project is the world’s first collection of wines that are dressed in Romanian NFTs.

By printing Ancestors on the wine label and associating it with an ancient and colorful character.

Because the team behind the Gramma wine estate wanted to integrate the latest technologies into its history, such as the NFTs built on Elrond – and thus contribute to the evolution of another Romanian project.

In addition, wine being a constant source of inspiration, Gramma’s goal with this collection is to achieve interweaving two elements that seem to come from different worlds. Digital art is part of the future of wine – and Gramma is taking her first steps into this world with the Ancestors Project.

Ancestors, on the label.  Which Romanian company uses NFTs for marketing?
Promotional packages | Gramma x Ancestors

The Strămoși x Gramma collaboration consists of the creation of promotional packages, both for wine and sparkling wine lovers, which can be paid for using Elrond. The names of these promotional packages were created using terms taken from the European Commission book. trading de cryptoas well as Grandma ATHMamie DYOR or Granny FOMO.

In addition, the first 1000 requests – with a minimum value of 0.1 EGLD – will automatically enter the race to win one of the 5 prizes involved, with a value of 1 EGLD each.

The raffle will take place once the goal is reached and owners of an Ancestral NFT will receive a 10% discount, available at checkout.

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