An advent calendar for a good cause

If you are currently looking for an Advent calendar, you might find it here: The Blickrichtung W association is selling a display calendar this year that introduces 24 other non-profit organizations in the city. What these are, how it came about and where the proceeds are going.

Philipp Merz is the chairman of the relatively young non-profit development association Blickrichtung W. He says: “Our goal is to make the local associations more visible and to show how diverse Würzburg is.” If, in the end, they could also get a few people to get involved, the campaign would be more than successful.

Focus on other clubs

24 organizations are presented in the calendar. Well-known associations such as the Bahnhofsmission, Wildwasser or the WUF-Zentrum are involved. But also smaller organizations like the association of wheelchair users and their friends or Angestöpselt are presented. The latter, for example, has equipped over 2,600 people with technology within ten years so that they can participate in digital life.

Merz says that aspects other than money are important to almost all clubs: “The redemption sisters’ soup kitchen, for example, is happy when you bake a cake for them and put it in front of the door.” The wheelchair users, on the other hand, are satisfied with their dance partners. “In the end, it’s about time and know-how,” added the chairman.

About a year ago, Merz was sitting with two friends and thinking about how they could get involved. Through the circle of friends and acquaintances, other participants quickly found themselves, in the end Blickrichtung W started with eleven members. The association itself is only a construct to legally secure itself. “What unites us is that we want to get involved without hanging on the big bell ourselves,” says Merz. “We want to focus on the other clubs.”

Additional online version with photos and videos

You could already buy the calendar last weekend on Mantle Sunday in the Hugendubel. From November 1st it will be available in the Frauenzimmer, in the “Kunst am Dom” and in the Hätzfeld bookstore. There will also be sales promotions in the Hugendubel on November 13th and 20th.

Since not all of the information fit on the calendar, there will also be an online version from December 1st. “The key message is on the calendar,” explains Merz. But there are more details, photos and videos online. The buyers can then access it using QR codes.

The advent calendar costs 12 euros and will initially be issued in an edition of 750. The proceeds will be divided proportionally among the 24 clubs presented. Main-Post, Sparkasse Mainfranken, Kupsch and Würzburger Hofbräu took over the production costs.

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