Amazon, the largest e-commerce platform, continues to grow and expand its product portfolio. Including services that have nothing to do with the company at first glance.
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The tech giant has apparently decided to step firmly on the ground, as it recently opened its first Amazon Salon in East London.
Naturally, the place will offer the full range of the usual beauty procedures, but also new experiences for the industry related to the latest technologies.
The salon is currently being tested by Amazon staff and should be open to outside visitors “in the coming weeks,” according to Dazed. Independent hairdressers from Neville Hair & Beauty will take care of the hairstyles, and the online platform will take care of the technologies.
The salon will be unique precisely because of the innovative electronic extras it will offer.
One of them is the opportunity for customers to choose the most appropriate hair color after seeing several different options in special digital mirrors.
Tablets will offer hairstyles that they will be able to see first in the virtual world to make sure that they will suit them.
