Amazon.com Inc. is updating its website to do the opposite of what made it one of the world’s most powerful and dominant companies: selling fewer items, The Wall Street Journal reported. Read What is Amazon Renewed
The publication said Amazon is struggling to meet a huge increase in order volumes and to cope with worker absences during the coronavirus pandemic.
Online shopping at amazon. Photo: Reforma
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In response, he said, the company is taking steps to convince buyers to put fewer items in their carts, according to people familiar with the matter. Last month, Amazon began removing accessories from its site designed to lead customers to make additional purchases. It removed most of its popular recommendation widgets that show shoppers what other people with similar items in their cart also bought, the sources said.
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Also among the changes, which Amazon has not yet publicly announced, the company decided to cancel Mother’s and Father’s Day promotions, which are generally visible on the site to encourage spending.
The newspaper noted that the annual shopping show in July, Prime Day, has been delayed indefinitely, and Amazon has cut coupons that encourage shoppers to fill their carts.
Amazonians are working 24 hours to get the necessary supplies delivered directly to the doorstep of people in need, “said Amazon Chief Executive Jeff Bezos in a letter to shareholders.
“The demand we are seeing for essential products has been and continues to be high. But unlike a foreseeable increase in holidays, this increase came with little warning, creating great challenges for our suppliers and our delivery network,” the company said. .
Company executives took these and other steps to keep customers focused on the essential items they need to overcome the coronavirus pandemic at home, the people said, rather than encouraging impulse buying or increasing sales. of other articles.
“Generally, we want to sell as much as we can, but our entire network is so full right now with only hand sanitizers and toilet paper that we don’t have the capacity to handle another demand,” said an Amazon employee involved in the changes.
Internally, Amazon has established a “speed team” of senior executives tasked with figuring out how and when Amazon can return to the regular pick and delivery times, people familiar with the matter said.
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They estimated that it could be more than two months before the company operates at a pre-pandemic capacity, capable of meeting demand for products in all categories and shipping items in one or two days.
While order volume has increased in many essential categories, delivery and logistics challenges have hampered the company’s ability to bring certain items to customers, creating a bottleneck, people familiar with the matter said.
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