• Allianz ranks 30thth place in the Brand Finance ranking, all sectors combined.
• Allianz named the world’s leading insurance brand and one of the leaders in financial services.
• Rated an extremely strong AAA-, the value of the Allianz brand reaches nearly 39 billion euros.
In the Global 500 report published by Brand Finance in 2022, a leader in brand strategy consulting, the Allianz brand takes 30th place in the ranking of the most powerful brands in the world. Allianz is also at the top of the 100 insurance brands operating internationally.
This Brand Finance ranking confirms Allianz’s position as one of the most powerful brands in the world.
Among the main reasons for this strengthening are the improved revenue outlook after the uncertainty caused by the Covid-19 crisis and the increased strength of the Allianz brand.
With the asset management activity of the Allianz group, and its 2.5 billion euros of assets under management, the global value of the brand has increased by 12 % and almost reached 39 billion euros.
“This recognition not only affirms the power of the Allianz brand but also demonstrates that Allianz is more than a leader in the field of insurance,” said Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.
With exceptional brand strength rated AAA, Allianz will use its brand as an enabler to move the business into new and adjacent categories. The rise of Allianz, combined with digitalisation, allows even more significant value creation as a “multiline company”, such as financial services.
As announced on Capital Market Day, at the end of 2021, Allianz will leverage its purpose and brand to accentuate profitable growth and customer focus in its 2022+ strategy.
“I’m very proud to share such fantastic news at the start of 2022. Being ranked 30th among the most powerful global brands reflects the hard work and strategy behind the steady growth of the Allianz brand” , said Dr. Christian Deuringer, Head of Global Brand & Marketing at Allianz SE.
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