#CASUALFORACAUSE# (#闲时尚周#) charity social media project started by 4 AO Girls-model and art promoter Cici Xiang Yanjing, international fashion pioneer Zuo Anxiao, well-known photographer Lin Haiyin, and installation artist Juju Wang , Officially marked the release of the series.
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alice + olivia by Stacey Bendet
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alice + olivia by Stacey Bendet is pleased to announce to the public that their debut casual collection is a high-quality and comfortable wardrobe staple, intended to cater to the changes in people’s lives in this new era. The release of this series is not only a solemn announcement for the first appearance, but will also give back to the society through the project #CASUALFORACAUSE# (#闲时尚周#).
The launch of this series marks the brand’s high-profile transition from classic ready-to-wear to casual wear designed for modern professional women. Fashionable casual pants with comfortable fabrics are the perfect transition item from day to night. This new series provides more possibilities for a minimalist and full-matching wardrobe for a wardrobe that is both fashionable and functional. The series contains a wide range of pants options, intended to pay tribute to the iconic product that brought Stacey Bendet into the fashion industry two decades ago.
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alice + olivia by Stacey Bendet
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alice + olivia by Stacey Bendet
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Model and art promoterCici Xiang YanjingSaid: “I am very affirmed that the Shanghai Soong Ching Ling Foundation is dedicated to this action to help disadvantaged women and students in China.”
As the founder, designer and CEO of the alice + olivia brand, Stacey Bendet has been committed to a variety of charitable activities and causes, and always supports women’s mutual assistance. In order to kick off this new casual series, alice + olivia and key opinion leaders jointly launched the new project “Casual Fashion Week”. The four cooperative key opinion leaders and AO Girls will select their favorite alice + olivia casual series and post their photos with personal characteristics on social media platforms. It aims to encourage their followers to support the casual series, embrace a new dressing attitude, and impart charity awareness to the public. Among them, the brand will donate part of the sales proceeds of the leisure series to the Shanghai Soong Ching Ling Foundation.
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alice + olivia by Stacey Bendet
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alice + olivia by Stacey Bendet
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International fashion pioneerZuoanxiaoSaid: “My favorite American fashion brand alice + olivia will contribute to charity in China!”
This time, alice + olivia and AO Girls have joined hands and chose to support the Shanghai Soong Ching Ling Foundation because the foundation is committed to promoting international friendly relations and child development to protect the country’s future. Similarly, the foundation has also made many efforts to help women across the country to voice and empower women. Both goals perfectly fit the brand concept of alice + olivia. The AO Girls participating in this project are very much looking forward to the charity concept brought by this new series.
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alice + olivia by Stacey Bendet
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Well-known photographerLin HaiyinHe also said: “This time alice + olivia joined hands with the Soong Ching Ling Foundation to launch a charity event to contribute to the rights of working women and college students. I am very happy to support this project in this way. I also hope that such warm clothes can warm your winter. .”
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alice + olivia by Stacey Bendet
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alice + olivia by Stacey Bendet
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Installation artistJuju WangHe also said: “I am very happy to join hands with alice + olivia to support charity. Because we believe that women can only grow together by helping each other. Part of the proceeds from the alice + olivia leisure series will be donated to the Shanghai Soong Ching Ling Foundation, dedicated to helping women and student.”
In the United States, due to the epidemic, Stacey Bendet, who is known for holding eye-catching launch events, decided to commemorate the release of this casual collection through the # Casual Fashion Week # project. Many well-known women in the industry participated in this large-scale social media event, such as: Kourtney Kardashian, Nicky Hilton, Paris Jackson (singer and daughter of Michael Jackson), Jessica Seinfeld (philanthropist and wife of Jerry Seinfeld), and Sarah Michelle Gellar. As the charity release of the brand’s latest products, #CASUALFORACAUSE# (# Casual Fashion Week#) has achieved great success.
alice + olivia is also looking forward to the launch of the project in Asia. It will launch charity projects in mainland China and the Hong Kong Special Administrative Region, and continue to support the brand’s new leisure series.
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