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In the same year, the company’s first ALFA 24 HP and 12 HP cars were created, and these names included their capacity. It was only a decade ago that these cars began to dominate the European racing arena. The ALFA 24 HP was later increased to 40 horsepower and reached a top speed of 100 km / h.
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During the First World War, ALFA was forced to stop producing cars. Nikola Romeo, an engineer and translator who took over the management of the company in 1915, adapted the factory to military equipment during the war.
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However, already in 1919 (a year after the end of the war) the factory resumed car production. In the 1920s, the Torpedo 20-30 HP was introduced to the market and became famous as the race car and was Alfa Romeo’s best-selling model. The open body Torpedo could accommodate four to seven people, and the same number of people could sit in the closed body version of the Torpedo.
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The success of the Torpedo was partly due to the fact that the model was particularly popular with the leaders of the Italian army, and Alfa Romeo successfully produced both racing and traditional cars in the 1930s.
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A family car that wins the race
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As the 1930s approached, Mussolini came to power and fascism reigned. Nikola Romeo decided to leave the company, which had been taken over by the government. At the same time, the Alfa Romeo brand had already become an Italian symbol.
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It was a time when Alfa Romeo had gained a reputation as a jealous carmaker. The 8C 2300 has been named one of the best racing cars in the world and has been a huge success for the company, including the Mille Miglia and Le Mans 24 Hours.
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The company soon also succeeded in marketing, and a new Italian motto “a winning family car” appeared in the world.
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In 1986, Alfa Romeo, still owned by the Italian government, was sold to the Fiat group. As the turn of the century approached, Alfa Romeo had improved its range of models with modern design cars. In 1992, 155 models were introduced to the market, winning the Italian Superturism Championship the same year, and two years later the British Salonauto Championship.
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This model was followed in 1998 by the 156th model, which won the European Car of the Year award, the 147 model in 2001, the GT in 2003 and the 8C sports car in 2007.
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The upgraded five-door Giulietta was launched in 2010, replacing the 147 produced before 2010 and making its Giulia debut in Milan in 2015. In a presentation, the company’s head, Sergio Marcione, said the car would “regain its legal position in the market.” He hoped that it would once again be one of the leading symbols of Italian design and style, expressing Italian technological skills and creative spirit.
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Large investments
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In 2014, the former owner of the company, Fiat Chrysler, announced its then ambitious plan to invest five billion euros in Alfa Romeo and regain the fame that accompanied its cars, including the Duetto Spider that Dastin Hoffman drove in the 1967 Graduate film.
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