agency log: Heimat Wien Group with film production

Agency log #78: As an internationally experienced advertising professional Markus Wieser on September 9, 2015 together with the Home Berlin advertising agency group die HMT Marketing GmbH – better known by their company name Home Vienna advertising agency – had it entered in the Vienna commercial register, one of the most successful domestic companies began Advertising success stories of the last few years. Eight years later it is found Home Vienna among Austria’s Spitzem advertisers with a bag full of awards and lots of prominent agency clients. Just the right time, says the agency founder and managing partner Markus Wieser in order to put the set-up of his marketing company on a broader basis and to prepare it for the communicative challenges of the future.

The result of this development is the establishment of the Home Vienna Group as a lean structure with 50 employees in 3 legally independent units. With the long-time moving image professional Jürgen Madl (ppm film production, Y&R group, Publicis, DMB TV and film producer) he has the Erna Productions GmbH founded for the creation of moving image content, TV and film productions. And this home spin-off also developed splendidly and was able to successfully deliver 37 days of filming with internal and external customers as well as a variety of content and film productions in just under a year. The home design unit also went these days Joy as a spin-off.

Erna Productions The focus is on creating moving image content, 11 employees, 8 of whom work in production, provide further material for the ongoing boom in moving images for platforms and social media channels.

The “One Set” recipe for success, like this Jürgen Madl“makes the multimedia implementation of campaign ideas in print, moving images, digital, AI not only more economical, but also holistically more professional.”
Markus Wieser in the agency log studio with editor Chris Rudd: “The scaling of productions in all sizes, from small and fine to huge, is simply possible even better with a nearby top production.”

Erna Productions, so Jürgen Madlbut also work on my own formats and documentation and appear on the market as an independent player with a strong creative and financial background Markus Wieser “It’s not the size of the agency that matters, but rather the right set-up.

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