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After the trail, Polar targets the fitness audience

The new Polar Unite watch is officially released this Wednesday, June 30.

Polar is both active and surprising. After venturing for the first time on the trail watch market with the Grit X, here the brand is tackling the very large “fitness” public with the release, this Wednesday, June 30, of the Polar Unite.

Certainly, there was already in its range the Polar Ignite, shown also oriented fitness. But here, Polar is targeting an even wider audience with a product specifically designed for everyday active life for a very aggressive price of € 149.90. This should attract the attention of many.

Please note, if the Polar Unite obviously has GPS functionality and will be a good companion for your jogging, the watch is not intended to overshadow the Vantage range, for example, specially designed for running. Its autonomy (4 days standby) is for example less and its running / trail functionality limited. It nevertheless has many advantages in everyday use and in terms of getting back into shape. With a look comparable to what is done in the high-end at Polar and good ergonomics.

In addition to the essential Polar cardio optics on the wrist which has proven itself and which is the basis for many interpretations of your state of health / fitness, there is in particular FitSpark, a daily and personalized training guide that offers training sessions on demand directly on your wrist. This taking into account your sleep, your recovery, your physical condition and your training history. With animated instructions and useful advice in cardio, strength training or endurance.

Polar Unite obviously provides all the training statistics in real time (and after exercise) that an athlete can now expect from a sports watch. Particularly in terms of the cardiac areas used, the calories burned or the intensity of your effort.

What else ? The usual activity tracking, including an overview of the quality of your sleep and recovery. In short, classic but well thought out and well designed. At an attractive price for a wide audience.

“Polar is determined to make sense of fitness. There are many fitness accessories on the market, but you are usually forced to choose between practicality, price and performance”, explains Justin Chacona, global marketing director at Polar. “With Polar Unite, we really focused on these three main challenges, and the result is a really balanced product, hyper equipped with all the essential fitness tools and technologies you need to get moving, but at a reasonable price. “

The Polar Unite also displays 32 grams on the scale and has a color touch screen, with the possibility of displaying notifications from your smartphone. The watch is available in 4 colors (black, white, pink and blue). Mint and beige bracelets are also available separately (€ 22.90)

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