In the wake of the global movement against racism, brands are taking stock of their practices. Recently, the L’Oréal cosmetics group insisted on making amends.
In a press release published in English on Saturday June 27, the brand announced “remove the words white / whitening (white / whitening), clear (fair / fairness, light / lightening) of all its products intended to standardize the skin “. The French giant cosmetics did not give more details, in particular on an immediate withdrawal or not of the rays.
After these announcements, a boycott campaign was launched on Twitter. The hashtag #JarreteLoreal has quickly climbed into trends France social network. Internet users film themselves throwing their L’Oréal product in the trash. A video, liked more than a thousand times, shows a tanning product that ends up in the basket. “If L’Oréal no longer wants whites … I don’t want them to make me tan anymore!”, Writes the internet user.
A bad buzz that some users don’t understand. “Boycott L’Oréal for real reasons, animal testing, its investments considerably in Israel, a state that practices apartheid and colonialism … And not for words withdrawn from its products …”, writes another surfer, who calls himself vegan.
Boycott L’Oreal for real reason, animal testing, its investments considerably in Israel, a state that practices apartheid and colonialism …
And no, it’s for words removed from its products …
You are as disgusting as this firm. #JarreteLoreal– Manu ???? (@__nuMa) June 28, 2020
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The case was also picked up by politicians. Like for example Philippe de Villiers, the founder of Puy-du-Fou known for his controversial positions. “If this French flagship brings shame on their skin color to its customers in the name of this delusional ideology I ask all the resistant Gauls to stop Loréal“, he tweeted.
