Adidas faces a surprise brand slump on the most unexpected day, after a fake WhatsApp steals data from users who believe they are winning a pair of feminist sneakers.
The commemoration of International Women’s Day has put athletic shoes in trouble, not only because of bogus promotions, but also because of bad promotional strategies.
In the face of these challenges, we cannot lose sight of the market’s ability to stop a bad trend.
Brands are being violated in digital mischief and this is happening at a terrible time to make mistakes, as we are seeing with WhatsApp, which has been loaned out to carry out scams that affect companies like Adidas, after the famous messaging app broadcast a message in which it is warned that the German brand’s tennis is being sold.
The fact has set the company in check on a day when it cannot be associated with bad trends, especially since the commemoration of International Women’s Day requires all respect and the utmost seriousness to face it. .
The fake promotion of Adidas
Adidas faces a brand crisis on the most unexpected day, because thanks to a fake WhatsApp, they steal data from users, who believe they are winning a pair of feminist tennis shoes.
The events were recorded by the authorities in San Luis Potosí, who warned that messages were being sent via WhatsApp, where Adidas tennis shoes are said to be distributed, on the occasion of the commemoration of International Women’s Day, but this is a fraud.
In CDMX… pic.twitter.com/DciRZK6O9P
– Carlos Ibarra (@megamorpho) March 8, 2021
“If you receive a message via WhatsApp in which Adidas is supposed to give away shoes in commemoration of International Women’s Day, don’t open it! Avoid being a victim of fraud, ”the post quotes.
This action is an important reminder of the need to understand the market and not only, of its importance today, to develop strategies of value for the consumer.
Faced with these challenges, an aspect that we cannot lose sight of is that which reveals to us how necessary communication has become in front of the consumer and the creative capacity of messages to further explode their capacity to communicate with the consumer.
In the face of these challenges, one element we cannot lose sight of is one that alerts us to the market’s ability to stop a bad trend.
Bad actions in networks
The commemoration of International Women’s Day has put athletic shoes in trouble, not only because of bogus promotions, but also because of bad promotional strategies.
Panam confronted him when the brand, which is one of the most beloved by Mexican consumers, entrusted an artist with the intervention of their tennis shoes, with which they sought to be associated with the commemoration of the day. .
The result was unfortunate, as the pints he showed in the tennis shoes were interpreted as a mockery, so the action fell short of its goal and, on the contrary, only defeated the brand.
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