Koray Birand, who we know with his different beautiful content on his YouTube channel, is here with a commercial he prepared using Unreal Engine. With physically illuminated lighting in front of a huge screen, the mannequins look as if they were on the stage projected on the screen. Koray Birand also explained in detail how they prepared the advertisement.
Unreal Engine, which is a game engine used primarily for game development, Unreal Engine 5 We were pretty excited when it came up with the name. Again, in the new version, which excited the game developers, such features were introduced that now outside the gaming industry use seemed possible.
Much more with the new version. your stunning scenes We’ve seen how it can be improved. But these scenes in the advertising industry We have not seen a conspicuous example. Now YouTuber Koray Birandreveals what can be done with Unreal Engine in his new commercial film.
Goodbye to the green screen:
Koray Birand created the scenes they created on Unreal Engine. 8 meters tall and 4 meters in size transferred to an LED panel. Despite its huge dimensions, the LED panel had a resolution of only 2,048 x 1,024. Birand stated that this resolution was sufficient because there was no need for high resolutions since there was a distance of 3 meters from the mannequin.
Transferring the scenes he created on the Unreal Engine to the screen in question, Birand used the iPhone to reflect the camera movements to the game engine. Here, you can use the iPhone in a eyes of the subject You can think of it as The work that emerged with these combinations was as above.
After such an example in the advertising industry, we are likely to see many Unreal Engine examples. At least, those who are quite satisfied with their experience and want to do better by making up for their deficiencies next time. For Koray Birand we can say that. Koray Birand’s advertisement in question shooting stages You can watch his video below.
