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It is a mini store, a concept store in Soho in Manhattan, New York, that attracts attention at first sight, and inside too.
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It is the new premises of The Pearl in which the recognized lingerie firm exclusively offers its latest collections that include bed and home linen, tailored to the new normal.
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With that mentality is that also Italian luxury brand targeted this effective mini Retail Lab. “Our space will have a concept of rotary tent to express movement and constant change, ”Morgan P. Richardson, president for the United States of the brand that aims to conquer the North American market through stores with these unique characteristics, said in a statement.
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The hallmarks of this attractive store at 120 Prince Street, NY: the neon lights – “La Perla Loves SoHo”, they exclaim- with highlights that are reproduced in a screen inside of the premises. And above all, his monochrome bet.
From floor to ceiling, outside and inside, the whole place is bathed in the bluish green hue that identifies and represents the brand since its launch.
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Its designers wanted that to be the dominant color -almost unique- of space, until the clients opened the furniture compartments and were surprised with the contrast of teal with yellow shocking inside the drawers and the soft pink of the locker rooms.
More information: parati.com.ar
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