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Involve influencers in sustainability and make them allies of the Environment is the idea on which experts in the field will debate convened by the Biodiversity Foundation of the Ministry of Ecological Transition and Demographic Challenge (Miteco) in the eleventh edition of the Biodirects forum.
It is estimated that There are 25.5 million active network users in Spain and for 55% of them, the social networks they are one more “source of information”, which is why they actively participate through comments, explains from the Foundation that, with this initiative, it wants to open the debate on new ways of communicating environmental challenges.
To do this, on Monday the 27th live and online and in person, various experts will discuss the challenges of the climate crisis, the loss of biodiversity and its consequences through the Biodiversity Foundation channels such as Twitter, Facebook, Instagram and Youtube.
Is about bring these issues closer to young audiencesNot in vain are they the main users of mobile applications to find out about current events, report environmental crimes or share campaigns related to the climate crisis.
It is estimated that 85% of Internet users aged 16 to 65 use social networks, therefore, the BioDirectos forum wants to value these tools that can be used to document environmental issues, as well as teach what are the appropriate profiles “to be rigorously informed” in terms of environmental awareness and sensitization, add its promoters.
Networks have become “very relevant actors” when it comes to generating public opinionTaking into account applications such as YouTube, the second most visited website in the world with more than two million registered users, the social network Instagram, with one billion Internet users, or Twitter, with 340 million.
The event will be moderated from the Foundation’s own headquarters by the political scientist, Ecodes advisor, professor of Sociology at the University of Zaragoza and associate researcher of the BC3 Cristina Monge and will have the participation of the Secretary of State for the Environment of the Ministry for the Ecological Transition and the Demographic Challenge, Hugo Morán.
Among the participants, the physicist and communicator on issues of climate change, meteorology and the environment Isabel Moreno, with 14,600 followers on Twitter and 9,718 on Instagram; the also physicist José Luis Crespo, with more than three hundred thousand followers on Twitter and a great weight on YouTube, with 2.68 million subscribers, where he shares science videos.
Along with them Diego Ferraz who shares his content, live debates and news on climate change through the Twitch platform with 1,049 followers and 883 on YouTube.
The Biodiversity Foundation of the Ministry for the Ecological Transition and the Demographic Challenge launched this forum on green recovery and caring for the planet on May 22, 2020 as a way to address environmental issues from a distance and directly that, they need, took on great importance due to the health crisis generated by covid-19.
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