After last year’s production outage, both Lamborghini and Bugatti managed to break their current sales records for the first quarter.
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After the Porsche carmaker, other premium manufacturers from the Volkswagen Group also boasted of their success in the first quarter of 2021. Specifically, these are the carmakers Lamborghini and Bugatti, which are connected, among other things, by the person at their head – CEO Stephan Winkelmann.
Let’s start with the Italian Lamborghini, which boasted that it sold a total of 2,442 vehicles in the first three months of the year. This is not only a 25% increase compared to 2020, which was a crisis for most carmakers, but also a 22% increase compared to the first quarter of 2019, which is now the second most successful. In 2019, Lamborghini was extremely successful, which in 2020 was marred by a 70-day production outage.
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The biggest driver of sales again became the SUV model Urus, which traveled to new owners in the number of 1,382 units. It was followed by the sporty Huracan with 753 units, and the weakest sales were recorded in the first quarter by the Aventador model, which sold only 287 units.
Although Lamborghini, unlike Porsche, did not report growth in individual world markets, the carmaker recorded increased demand mainly in the USA, China and also in the German market. “Lamborghini continues to respond to strong market demand with growing interest, despite ongoing challenges and market uncertainties,“Added CEO Stephan Winkelmann.
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Bugatti, which is said to have recorded the best sales in its modern history during the first quarter, also had a fantastic start to the year. That is, probably in the period since 1999, when it entered the wings of the Volkswagen Group.
Although the brand did not provide any specific numbers, this should not surprise us too much in terms of its sales volume. According to available reports, however, over 300 pieces of the Chiron model have already been sold, the production of which began in 2017. In the future, there will probably be about 150 cars left to order.
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It is difficult to say whether there is a specific reason for the growth in demand. However, in recent years, the carmaker has quite significantly expanded its offer with new special and limited editions, which may have attracted collectors or wealthy customers who long for uniqueness. In addition to the traditional Chiron, it is possible to order, for example, versions of Pur Sport, Super Sport 300+, Divo or the annual Centodieci.
Stephan Winkelmann then added to the success that it is all the more surprising, as the time spent face to face with customers has been significantly reduced compared to previous years. For Bugatti, like most other premium brands, meeting customers in a traditional showroom is important. In short, the experience of buying a car for tens of millions must be a complex matter.
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