Input 2021.01.23 08:00
Milk kit is also popular through partnerships with famous overseas restaurants
A war of luxury is going on in the milk kit (simple dish set) market, which has joined the hotel industry with the’home cook’ wind.
According to the distribution industry on the 23rd, there has been a high-end trend in the milk kit market, where food manufacturers have been releasing menus with simple recipes such as sundubu jjigae, shabu-shabu, and yakisoba. As the coronavirus infection (Corona 19) crisis last year made it difficult to eat out, the number of consumers enjoying the menu they had at restaurants at home increased.
The milk kit is a kind of set product that collects trimmed ingredients and seasonings. If you complete it according to the recipe, it is cooked. According to the Korea Rural Economic Institute, the size of the domestic milk kit market has more than doubled from 96 billion won in 2019 to 200 billion won last year. Experts predict that this year’s milk kit market will grow to 300 billion won.
High-end hotels that have made it difficult to operate food and beverage businesses due to strengthened quarantine caused by Corona 19 are looking for a breakthrough in the milk kit market. It is trying to target consumers who want premium products by utilizing the hotel’s unique luxury brand image.
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An official at Hanwha Hotels & Resorts said, “The 63 dining kit, which was first introduced in November of last year, has become so popular that 20,000 units prepared in the beginning will be sold in a week.” And plan to target both online and offline markets,” he said.
Chosun Hotels & Resorts has recently expanded its sales counters for milk kit products of Hogyeongjeon, a Cantonese Chinese restaurant. ‘Chosun Hotel Unijajang’ and’Chosun Hotel Samsun Jjambong’, which were initially released as products exclusively for SSG.com, an online mall, were so popular that 100,000 units were sold in 100 days. Chosun Hotel began selling milk kits at E-Mart stores last month, and recently began supplying them to E-Mart 24, a convenience store.
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As the competition in the milk kit market intensifies as the hotel industry is added, the food industry is also making efforts to improve product quality and develop unique menus.
CJ CheilJedang added a new menu of CJ Cookkit, a milk kit brand, every 1 to 2 weeks, and started active sales. Popular products include’Fucha Meat Chop Steak’,’Snow Flower Cheese Dak Ribs’ and’One Chicken and Kalguksu’.
An official at CJ CheilJedang said, “Consumers who are familiar with quick-cooking meals that only need to be warmed up, but want to enjoy cooking at home due to the recent corona crisis, are looking for milkkits. Because the product is so popular, we are working hard to develop a variety of menus.”
Presage formed a partnership with famous overseas restaurants and presented a menu with the theme of gourmet travel. The’Missing the City’ Bangkok edition consists of three products:’Beef Pat Thai’,’Beef Panin Curry’ and’Pup Pat Pong Curry’ among the representative menus of the famous Thai restaurant’By BUA’.
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