‘Black Friday’, or Black Friday, the day most anticipated by bargain hunters and buyers in general, this year is experiencing its greatest transformation since it began to be held in Philadelphia in the 1950s. Between the delays with the supply chains, the rebound in COVID-19 cases and the problems in the economy, merchants have had to change their sales strategy, and they, as well as their customers, are surprised by the metamorphosis of a commercial party that had been unalterable for many years. And now, accept these 5 ways this ‘Black Friday’ is going to be very different from all the others.
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This year ‘Black Friday’ does not start on ‘Thanksgiving’
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Although in previous years stores such as Best Buy, Koh’s, Walmart and Target began their ‘Black Friday’ offers by opening Thanksgiving Day, causing queues and races around their stores, in 2021 it will not be like that. True, this first occurred last year due to the pandemic, but many were hopeful that this tradition would return this year. In fact, big box stores like Kohl’s, Wallmart, Nordstrom, Target, Apple, Costco, Best Buy, Marshalls, TJ Max, and Homewoods, they will be closed on ‘Thanksgiving’.
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“Black Friday used to be a trigger for people to go to the store,” says Barbara Kahn, a marketing professor at The Wharton School at the University of Pennsylvania. “But as it morphed into a general promotional season, Black Friday lost its magic, its sense of urgency.” And this is how the most popular sales day, he lost his shopping marathons.
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This ‘Black Friday’ is very different because there are not so many offers
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According to Bloomberg, this Black Friday season could be quite boring: “With optimistic shoppers (for now),” says that outlet “there is little need to simulate demand, while supply shortages and higher shipping and handling costs will push retailers to protect their profit margins. The result? Fewer offers! This is also indicated by the statistics. Stacey Widlitz of SW Retail Advisors, a company that tracks 60 chains in the United States and Europe, is sure that and n more than 90% of stores, promotions have dropped compared to 2020, and that in that year they had already decreased.
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‘Black Friday’ with a shortage
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One of the great characteristics of Viirnes Negro was its abundance of products and opportunity for choices. However, one of the legacies of the pandemic is that it has caused a shortage of many things (starting with labor), it has made there is less variety and fewer products. So, although there are no longer any marathons in stores, those who want to buy something like it should rush to buy what they want. They run the risk that, in the blink of an eye, someone else buys that same product … And maybe that was the last!
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Big stores like WalMart and Best Buy and Amazon will probably do better on inventory, because they order massive quantities well in advance, but it still wouldn’t be a surprise if they had less variety and fewer items. And, in the smaller chains, difficulties are expected so that they can have enough products in stock.
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Another way that makes this ‘Black Friday’ very different is its duration
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Never before has a ‘Black Firday’ officially lasted a month. But this November, Amazon has been offering “epic daily deals” and we’ve been seeing Black Friday-style deals since early November at companies like Target and Best Buy. Several popular store retailers in New York (and throughout the United States), such as Macys and Guess, even made your own version of Black Friday for October 10: 10/10.
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It was an event that was intended to give a preview to the deals that would come in November, but some participants had to withdraw from the live-streamed event at the last minute due to a lack of inventory.
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In this ‘Black Firday’ so many queues are not expected
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Although the vaccination rate in large metropolises such as New York, Los Angeles and Miami has been increasing, the covid-19 has not disappeared, which is making shopping online, in addition to being convenient, remains a safe means for health of people. So another big difference that this ‘Black Firday’ has is that there is no opportunity to meet someone you know in a store, sneak out for a coffee after shopping, or immediately see the things that have been bought. A large percentage of people He will live this ‘Black Friday’, from his home.
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