At present, the correct functioning of the sales channels, communication and digital platforms of the companies, are the central part of the brand strategies, due to the impact that it generates
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MEXICO.- In the business world, especially in the marketing digitalHaving a good reputation is crucial and something that has been a great ally is social media.
When a business provides exceptional service, word of mouth recommendations turn into likes | Pexels
At present, the correct functioning of the sales channels, communication and digital platforms of the companies, are the central part of the brand strategies, due to the impact it generates.
When a business provides exceptional service, word of mouth recommendations turn into likes, good comments and higher conversion rates, according to HubSpot, a software developer.
The way a website, landing page, app, or online store is designed and functions, tells consumers a lot about how a business is run and run. Not everything is in the low prices or the great offers ”, indicates Shelley Pursell, director of Marketing in Latin America and Iberia for HubSpot.
So in order to build an excellent reputation in the online world, HubSpot shares the following recommendations:
1.- Build an accessible identity
Social media has bridged the gap between consumers and brands like no other tool. Have a presence in the different and new channels such as TikTok, Instagram O Snapchat, is very important to create an identity that inspires trust and reflects closeness with the diverse audiences.
This will undoubtedly facilitate communication and help boost your online reputation and allow you to quickly communicate with your clients in difficult scenarios.
2.- Generate opinions and reviews from real customers
92% of online consumers walk away from a brand if they find that the majority of the comments are negative. You can avoid this with the demonstration of satisfied customers with the product or service, so you can implement a campaign that encourages the consumer to give their opinion or experience.
3.- Choose a good mediation strategy
You must pay attention to comments and reviews to take care of the reputation of your business, for which a metrics strategy to help you distinguish negative from positive feedback.
5.- Communicate clearly
Crises can happen to any company, but when a brand does not express itself clearly in these situations, it can confuse potential customers and add to a bad experience.
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