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Xiaomi Indonesia has prepared a new strategy in Indonesia in 2022. Photo: dock Xiaomi Indonesia
JAKARTA – It turns out that being number 1 in Indonesia is not so important for you Xiaomi Indonesia . On the contrary, in 2022 they have 4 big plans. Anything?
Achievement Xiaomi in Indonesia indeed fairly fast in the last 2 years.
READ ALSO: Xiaomi Reveals Great Achievements During 2021
They released a number of affordable models, brought a portfolio of high-end mobile products, released AIoT products, separated brands Xiaomi with POCO, as well as adding thousands of offline dealers.
“We’ve done a lot of things,” said Xiaomi Indonesia Country Director Alvin Tse. Well, here are 4 Xiaomi strategies in 2022:
1. Releasing a High End Portfolio
Bringing a portfolio of high end and premium models is important to strengthen the Xiaomi brand in Indonesia. Before Alvin led Xiaomi Indonesia, the Xiaomi brand was only known as low end phones.
Now, they have a portfolio of double-digit phones from the Xiaomi Mi 11 and Mi 11 Ultra, to the RedmiBook 15 laptop, to the Xiaomi Pad 5 tablet.
“Mastering a market share of 25 percent or 26 percent to become No. 1 is not very important now. We actually want Xiaomi’s brand value to continue to increase,” explained Alvin.
2. Separating Xiaomi and POCO
– The separation from POCO as an independent brand will take place in January 2021. Xiaomi and POCO operate with different strategies and approaches although they still share infrastructure such as after-sales service, manufacturing, and quality control.
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