The newsletter is a marketing instrument widely used in the consumer sector – and rightly so! No other marketing metric has such a high ROI (return on investment) or is so easily measurable. Also take advantage of these unique advantages for your professional contacts!
Email marketing campaigns for business customers and partners are as quick to set up as they are for end consumers. Here you will find the 4 most important tips for B2B email marketing:
Recipient lists: A B2B recipient list is rather small, because the contacts are the decision-makers of a company, and the number of these people is manageable. Each individual address is therefore all the more important. It is therefore worth it, in the event of undeliverable emails (bounces), to check whether the contact person has changed. Please note: in this case, do not simply change the email address – the new contact must agree to receive the newsletter. Use the double opt-in procedure to do this!
StructureGet to the point quickly and inform your business partner sufficiently, but without going into detail. Your newsletter should be seen as valuable and not a waste of time.
ContentThe ideal B2B newsletter should be as compact as possible, but products and services are complex and require explanation. Solve this contradiction by planning multi-tiered campaigns and serve your business partners with bites that are easy to digest or understand!
Conversion: Decision-making processes are significantly longer and more complex in the B2B sector than in B2C actions, because several departments and employees are usually involved. On the other hand, the deals concluded are generally very expensive and individual. Flashy call-to-action buttons therefore have no place in B2B newsletters; it is preferable to have a personal contact with whom the customer can discuss the offer.
2023-10-31 07:05:56
#Email #marketing #software #B2B #CleverReach
