Zurich’s new TV spot is one thing above all else: green. The 20-second – Zurich’s first TV spot in Germany for many years – shows various people who act sustainably in everyday life. The central concern of the insurer, the safety of customers, is thus closely linked to responsibility for one’s own planet.
The future begins with Zurich
–
The spot can be seen on TV from March 27th and will be accompanied by other communication measures such as online and outdoor advertising. Cross-channel storytelling is planned, with which Zurich will reposition itself with both existing and new customers.
With the campaign, the insurer wants to inspire customers for the brand and win them over to its sustainable goals Nicola Schmitz, Head of Strategic Brand Marketing Zurich. “The TV commercial is an important part of our new brand image, which we are very proud of and which will finally bring us visibility in the relevant media again.”
–
The insurer also wants to see that a sustainable brand positioning also requires active action a CSR measure put it to the test: On March 26, Zurich is making it free to travel on Cologne Public Transport (KVB) buses and trains. With the financing of the campaign, the insurance company, which has also had a headquarters in the Deutz district of Cologne since 2019, wants to set an example for more climate protection. yeah – –
