Young people from the Community of Madrid will have discounts when they use scooters to move around the region. Five euros when you download the Link application and another five of free credit on your tours of the region. The initiative, signed today between the Superpedestriam company and the regional government, is part of the advantages of the Youth Card that is already used by half a million Madrilenians between 14 and 30 years old.
Micromobility has grown after the pandemic. The use of bicycles and electric scooters has ceased to be a circumstantial practice to become a way of moving around in short distances, especially when teleworking is widespread. To this is added the awareness of sustainability and the environment, that in cities like Madrid is especially important due to the high levels of pollution that usually occur on certain dates.
The youngest, aware of these effects, are the ones who most use sustainable mobility systems such as bicycles or scooters. Its use has increased after the pandemic and It is expected that in 2030 the growth of this type of mobility will increase, according to experts. The sector is so recent that there are hardly any prospects. In Spain, the increase in demand stands at 142 percent in the last year, according to a study by idealo. it is.
In this context, the leading scooter technology company has opted for Madrid as a strategic Community to highlight its innovative security and geolocation system. Superpedestrian, has created a braking model that allows the vehicle to stop 37 percent faster thanks to its three independent systems that provide a “safer and more reliable braking experience”, according to those responsible. In addition, scooters store city maps and location regulations. That is, the scooter checks its GPS location with the on-board maps and immediately applies geolocation, which avoids the delay in the transmission of the phone to the cloud.
The company, founded eight years ago at the prestigious Massachusetts Institute of Technology (MIT), has just signed an agreement with the Community of Madrid to offer discounts to young people from Madrid through the Youth Card. Just by registering and sending the card details, you pay five euros for free and another five of balance to be able to use your Link scooters throughout the region.
The company is the first in its sector to join firms that already offer discounts to young people from Madrid in other sectors. After deploying a thousand scooters in cities like Rome or Seattle, it has been selected to move another two thousand vehicles, and has just been selected to operate in Malaga. The agreement with the regional government will allow access to these discounts to all young people in the region with the card, as well as residents in the cities of Madrid and Alcalá de Henares, where Link is already present.
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