Xiaomi Super Bowl 2021 – Xiaomi, a leading company that is contributing to the digitization of Latin America and the world with a strategy of technological innovation at affordable prices, will present, for the first time in the history of the company, a commercial during the live broadcast of a Super Bowl.
The commercial that will appear in the LV edition of the championship is titled “The Virtuosi: the dancer” and was recorded for Xiaomi Studios by the videographer and Brazilian Mi Fan, Eduardo Ohara, who used the Mi 10T Pro equipment for this.
Mi Fans have been an indispensable part in Xiaomi’s expansion in the world, as well as its growth in Mexico and the region. Today, work set between the community and the company is reflected in the presentation of a commercial in one of the most popular tournaments in the world.
After a year in which the technology sector has faced various challenges, Xiaomi’s participation in the Super Bowl confirms the company’s leadership position in the regional market.
In addition, through this act, the company will reach new audiences, which will contribute to the objective of continuing to grow as a company committed to innovation, quality, design and honesty of prices.
“Having the presence of our brand in a space with an audience as important as that of the Super Bowl shows our positioning as market leaders and constant innovation, as well as a reflection of the great acceptance we have had in the country ”, said Zoe Zhang, Marketing Manager for Xiaomi Latin America.
Xiaomi Super Bowl 2021 – The commercial will be broadcast through ESPN in Mexico and Latin America, being the brand’s first participation in this sporting event. During this, the Brazilian dancer Fabiana Ikehara is observed representing the freedom she feels when she dances.
For the production of these types of videos, the Mi 10T Pro offers the power to perform attractive video functions. With its 108 MP main sensor, it is capable of recording 8K videos, allowing you to capture a great level of detail, ideal for Ultra High Definition video production.
In addition to this, it has special functions that allow to exploit the creativity of users, such as Dual Video, which allows recording from the front and rear cameras simultaneously, or Video Clones, a function that allows you to “clone” a person to appear twice on the scene in the same video.
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