Xiaomi wants to focus on high-end smartphones and compete better with Apple – Tablets and phones – News

Lei Jun calls more, but according to friends of mine who work at Xiaomi, they really run most numbers on the middle class. They are pushed from high to low to make the comparisons with Apple and on every part they can take market share from Apple but no one can really believe in it.

And let’s face it, in the West Apple users switch to Android about 23% annually, but because Apple’s market share continues to rise, more than new users in general, we know that there are also many Android users make the switch to Apple.

In China, however, it is a different story, there many people have an iPhone for status, but most of the population uses a very limited set of apps because many are integrated. is in one platform (WeChat bv). So switching between mobile is not the same as here in the west; you just switch hardware faster there and your user environment remains virtually the same. So there you can probably try to knock Apple off the throne with high-end devices.

However, Xiaomi staff also all have a Huawei or an iPhone, at Xiaomi Netherlands but also in China. They also think that those cameras simply take 10x better pictures and MIUI has even become a complete PokémonOS for many Asians (especially with MIUI 13).

I think Xiaomi is definitely going to gain more market share in the mainstream market. Their Redmi/Poco line is unsurpassed in hardware and price, but that’s also their only trump card every time: lower price, more hardware. But that alone won’t make it in the high-end. The software is just too old for that.

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