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Xiaomi collaborates with “Ura-Harajuku” brand; Limited model of “Redmi Note 13 Pro+” seen in China

Chinese smartphone manufacturers often release products in collaboration with Japanese anime characters, etc., but starting with the “Redmi Note 13 Pro+” released by Xiaomi for the Chinese market in September 2023, there are models that collaborate with Japanese fashion brands. is on sale. This is a limited edition model of AAPE (A BATHING APE).


“Redmi Note 13 Pro+ AAPE model”

AAPE is a back-of-Harajuku fashion brand that was popular in the 90s, but now, about 30 years after its debut, it seems to be back in the spotlight thanks to the Y2K boom. Moreover, the fact that Xiaomi releases a collaboration model is probably popular in China as well. In addition to Redmi Note 13 Pro+, a collaboration model of Redmi Buds 5 is also available.


In addition to Redmi Note 13 Pro+, Redmi Buds 5 is also on sale

Redmin Note 13 Pro+ uses MediaTek’s Dimensity 7200 as the processor, the 6.67-inch display has a high resolution of 1220 x 2712 pixels, and the battery supports 5000mAh 120W ultra-fast charging and can be fully charged in 19 minutes. I saw the actual machine at the Xiaomi store in Shenzhen, China, but unfortunately what was on display was a mockup. However, I was able to clearly see the distinctive design of AAPE. For example, the wallpaper comes pre-installed with a pattern printed on the screen.


Basic performance as a smartphone is high

If you look at the back, you can immediately tell that it is an AAPE collaboration model. The main camera is a 200 million pixel wide-angle camera that uses Samsung’s ISOCELL HP3 sensor. An 8-megapixel ultra-wide angle and a 2-megapixel macro are also added. The standard price of Redmi Note 13 Pro+ is 1,999 yuan (about 42,000 yen) for the 12GB + 256GB configuration, and 2,199 yuan (about 46,000 yen) for the 12GB + 512GB configuration. AAPE model is only 12GB + 512GB model.


Equipped with a 200 million pixel camera and a design that makes it recognizable as AAPE

Redmi Note 13 Pro+ is the first in the Redmi series to feature a curved display, an edge display with rounded corners on both the left and right edges. Recently, there has been a movement to return to flat displays, but perhaps they deliberately chose an edge display because it is the product with the highest performance in the Redmi Note series.


Edge display confirmed on Redmi Note 13 Pro+ standard model

The AAPE model of Redmi Buds 5 costs 299 yuan (approximately 6,200 yen). The standard model is priced at 199 yuan (approximately 4,200 yen), so it is priced at a premium. Equipped with active noise cancellation of up to -46dB and three playback modes to suit the environment. It can play music for 10 hours and can be used for 40 hours when the case is charged. It is also extremely easy to use, allowing you to play music for 2 hours with just 5 minutes of charging.


AAPE model of Redmi Buds 5

Although the package was not on display, the online sales page features special packages and limited accessories. It seems that it is only sold in China due to licensing issues, but I would love to see a similar collaboration in Japan.


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