Wuling presents something different in an effort to support the acceleration of the shift to electric vehicles. Wuling took advantage of this by presenting a small electric car at an affordable price.
The average price of electric cars in Indonesia is still high. Most are sold with a tag of IDR 700 million or more, even some models that are close to billions. But Wuling actually made a breakthrough. The manufacturer with the five diamonds logo instead presents an electric car with a price from Rp. 238 million to Rp. 311 million.
However, automotive observer Bebin Djuana revealed that the price wasn’t cheap yet. According to Bebin, to be more attractive, there has to be an electric car worth LCGC (Low Cost Green Car).
Not surprisingly, currently the LCGC segment is the one that dominates in addition to Low MPV. LCGC is in high demand because the price is more affordable but it has a not much different function from the segment above it.
“I said that in this republic we need an electric car that is under Rp 200 million, Wuling is not the answer. The forerunner of the Civic, which is a frog model, which is important, can accommodate 4 people. , the price is less than 200 million, the distance is at least 250km, so what is charged is used every 3 days, “Bebin said recently.
For Bebin, to sell at least the electric cars he can shift the position of LCGC. One of these is achieved by setting an affordable price. For your information, LCGC cars are currently priced from Rp. 112 million at most of Rp. 188 million. To be claimed, the price of electric cars must be at least comparable to the LCGC line.
“Because I also mentioned all the numbers. What interval is LCGC playing now, you don’t want to replace it, look for the volume there, and then. You offer 250 million Rp for the goods, the market power is there, why not just do a ‘ cars with less than 200 million, even 190 million are drooling, “Bebin said.
Although still more expensive than LCGC, Wuling Air Ev is quite popular. Wuling admitted that Air Ev’s orders were booming, so his party had to increase production capacity so consumers didn’t have to wait long.
“And because we want consumers to be able to get Air ev units faster, our production capacity is also being adapted so that delivery to consumers is faster,” explained Dian Asmahani, Director of Brand and Marketing at Wuling. Motors.
Watch videos”The price of the used Wuling Air ev is already “fried”, is it better to buy a new one?“
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