WORD Launches Self-Service Influencer Marketing Platform to Connect Brands and Influencers – EzAnime.net

WORD Marketplace lets small brands join the influencer marketing bandwagon

Influencer marketing company WORD announced on Friday the launch of its self-service influencer marketing platform WORD Marketplace, which helps connect new and established SMEs with micro-influencers to deliver an end-to-end campaign experience. WORD Marketplace works with a cheap, flexible and reliable mechanism that offers a dual solution: for brands to connect with the right influencers and obtain creative content, as well as for influencers to connect with brands and obtain campaigns for themselves.

WORD Marketplace allows small brands to join the influencer marketing bandwagon, starting with signing up to finalizing content with influencers. Brands can register in the WORD Marketplace web application and create campaign summaries. They can receive content from registered influencers, approve the project, and pay only for what they want to use while keeping track of campaign performance stats in their dashboard. With WORD Marketplace, brands can exercise their dominance over the entire process directly.

The platform also provides an opportunity for aspiring influencers to select their preferred projects and work for what they believe in. They can start their journey towards professional content creation by choosing the projects they like, submitting their ideas to the brand, and monetizing this. opportunity.

With the rise of influencer marketing in the recent past, we have noticed that almost every brand wants to include this in their marketing mix to maximize their business, said Dharika Merchant, COO, Alchemy Group and WORD. “However, in this vast space, new and established brands often face the challenge of engaging with the right influencers within their budget. Also, with the increased adoption of social media among the audience, there has been an increase in the number of micro influencers in the country, who often struggle to get the right kind of campaigns their way. WORD Marketplace bridges the gap between small brands looking for the right influencers and micro influencers looking for the right brands to work with and brings them closer together, ”he added.

He further added: “Influencer marketing is often perceived to be expensive, so some brands avoid testing these waters. With WORD Marketplace, we want to break the myth and encourage brands to focus on their marketing needs by leaving everything to our integrated platform. WORD Marketplace aims to help small brands stay on top of contemporary marketing trends by creating not just a platform, but an ecosystem for them to choose eligible influencers on their terms.

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