Jakarta, sketchindonews – Building a marketing strategy is not easy, especially this year when the economy is still ‘shaking’ due to the past pandemic and uncertain global instability.
The technological advances that are currently developing in Indonesia have helped POLYTRON maintain its brand without forgetting product innovation. With its innovation and strategy, POLYTRON regained the Indonesian Best Brand Award (IBBA) 2022 in the category of audio devices which won the platinum title. The method of investigation and evaluation of the event was carried out by taking multistage random sampling data from over 10,000 respondents from several large cities in Indonesia.
Felita Septian Giovani, as Product Manager of POLYTRON, said that during its 47 years of work, POLYTRON has always met the needs of its customers by continuing to prioritize speaker products with quality sound, clear sound and bass solid. “And don’t forget to be innovative and creative in its features. The all-new POLYTRON complements its loudspeaker products with microphone and music recording capabilities, reverb level, surround modes, the POLYTRON Audio Connect application for speaker control and so on,” he said.
It’s not wrong if the nickname POLYTRON is the king of audio, in all its new speaker products, POLYTRON has equipped with microphone and music recording capabilities. For vocal sound characteristics, POLYTRON complements it with levels of effects in the form of reverb and echo levels. You can adjust its use according to your tastes and needs. This technology is suitable for adding an echo effect for MC (host) by using Reverb Level and activating the Echo Level function when singing (karaoke) to produce amazing vocal sounds.
Bluetooth has also undergone an upgrade, the latest types released in half year 2 of 2022 received the latest Bluetooth 5.0 version which produces a more stable connection and cleaner sound. If you have a smart TV with a bluetooth transmitter, the TV can be connected to POLYTRON speakers for audio output to the speakers.
POLYTRON has also managed to develop its own application so that you can control audio devices remotely via a smartphone. An application with the name POLYTRON Audio Connect has been created by POLYTRON for the past 5 years and continues to undergo updates and updates, until now all its audio products have been equipped with this function. POLYTRON has also innovated to develop a Smart Soundbar speaker that turns dull TVs into smart TVs that can receive streaming broadcasts.
POLYTRON is further enhancing its audio products with USB sound card technology for audio connections producing more stable and clear sound.
“Audio is still the largest contributor at the end of the year in H2, with even higher market share in loudspeakers such as PMA multimedia loudspeakers, PAS and PAS PRO active loudspeakers, PTS portable cart speakers, PHT loudspeakers and POLYTRON Smart Soundbar.We believe POLYTRON audio is still popular going into 2023, especially now that we are also focusing on multi-channel sales, which we continue to develop throughout the country,” concluded Felita Septian.
(eky)
