As far as prices have exploded in the last year in a surprisingly large variety of fields, with a little luck, on Black Friday you will buy some attractive gadgets at 2020 prices. price increases in advance.
In the last year, you may have read several times about the global crisis of chips, semiconductors or processors. The very high demand complemented by an insufficient supply generated both more expensive phones and new cars delivered with delays of up to 6 months. Now, Ben Stanton, chief analyst at Canalys, insists that Black Friday discounts will no longer be the same as they used to be due to the same crisis, especially in certain areas.
Black Friday is no longer what it used to be
The chip crisis will continue to hit the electronics market at least until the end of next year, when a record number of additional factories are set to meet demand. Until then, however, by Black Friday, discounts on smartphones will be significantly less aggressive compared to previous years, and this is just one example.
If this sounds like a myth to you, it’s worth noting that the same component crisis you’ll see on the occasion of “the biggest discounts of the year” has already led to a contraction in the global smartphone market in the quarter third. Sales fell 6% overall, even though Samsung continues to maintain its authority in the top position with 23% of the market, followed by Apple with 15% and Xiaomi with 14%. Vivo and Oppo completed the top 5 with 10% of the market each.
“The chipset crisis has really arrived,” said Canalys chief analyst Ben Stanton. “The smartphone industry strives to maximize the production of devices. In terms of supply, chipset manufacturers are raising prices to discourage excessive orders, in an attempt to close the gap between supply and demand. But despite this, the shortage will not abate until 2022. As a result of this, as well as the high costs of global freight, smartphone brands have reluctantly pushed for rising retail prices. devices, ”said the analyst.
“Many channels are nervous before important sales holidayssuch as Singles’ Day in China and Black Friday in the West. Stocks’ smartphone stocks are already low, and as more and more customers begin to anticipate these sales cycles, the impending wave of demand will be impossible to meet. Customers should expect discounts on smartphones to be less aggressive this year. But to avoid disappointing customers, smartphone brands that are constrained by margins should look to group other devices, such as wearable devices and IoT, to create good incentives for customers, ”the Canalys official concluded.
In other words, if you were skeptical of the Black Friday discounts anyway, you can be even more attentive to the inflated prices in 2021.
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