He did not even have time to answer the question to answer Anne-Elisabeth Lemoine’s question last night live in “C à vous”. France 5 has indeed cut purely and simply the interview of the star actor a little before 19:55 to … swing ads. A brutal and not very elegant cut which surprised a number of viewers, especially since after the show’s return at 8 p.m., Anne-Elisabeth Lemoine gave no explanation on what had just happened.
In fact, France 5, like all public service channels, no longer has the right to broadcast advertisements after 8 p.m. However, this ad screen after the first part of “C à vous” is one of the most profitable in the chain.
Suddenly, management felt it was impossible to do without it last night and gave priority to advertising over the program.
In a slightly more technical way, it was absolutely necessary to launch the advertisement, at the latest at 19:52 and 30 seconds, failing which, because of its duration, the screen would end after 20h, which is prohibited by law. Result, even on public service, advertising is more important than the content of a program, even if it is of quality …
–
