It is the story of three words, of Internet users twisted with laughter and of interested brands. This Monday evening, while Facebook, Instagram, WhatsApp and Messenger were paralyzed by an unprecedented outage, Twitter wrote «hello literally everyone» (“Literally hi everyone”) on its own channel. The tweet sparked a cascade of responses and millions of likes. From Starbucks to Oreo, via Zoom and Teams, many companies have jumped at the opportunity to come forward, while users have unsheathed their gifs and their humorous “memes”.
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