Home » today » World » Why a fan film about Cyberpunk 2077 could be the future of product placement

Why a fan film about Cyberpunk 2077 could be the future of product placement

The fan film “Cyberpunk – Phoenix Program” was financed with brand support

The cinemas are currently closed, large-scale productions such as the latest James Bond film have been put on hold, but Jung von Matt / Nerd has found a new strategy for productions that are ready for film. The prototype is provided by an action-packed fan film on YouTube that celebrates the computer game “Cyberpunk 2077” with a Keanu Reeves doppelganger. The agency was able to win four brands for the financing and cross-promotion of the film project, which reaches a young target group with an affinity for gaming.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.