How do your emails compare to the competition? You can check this in Sendinblue’s industry benchmark and at the same time use best practices from companies around the world as inspiration. [Anzeige]
Email marketing should be a fundamental part of your marketing mix. Why? Because it achieves an average of four times the ROI compared to other channels. Therefore, companies from all industries can benefit from this efficiency and achieve their goals – whether in e-commerce, B2B or the service sector – better. Sendinblue’s “Email Marketing Industry Benchmark 2020” provides you with insights from the analysis of email marketing measures from almost 700 companies from all over the world. You can read the anonymized best practice examples and winning formulas of the top performers in each industry in the free white paper on the benchmark. This is the first step towards successfully developing your email marketing campaigns for the year 2021.
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Become a top performer in email marketing: Address users the way they want – and achieve higher opening rates
With the Sendinblue “E-Mail Marketing Industry Benchmark 2020” you have the opportunity to make a well-founded assessment of your own e-mail marketing. You can also use the findings from the whitepaper to understand successful strategies and derive innovative approaches for your campaigns. It doesn’t matter if you work for a large company or a local provider. Because the emails should always be a relevant channel for customer loyalty for you.
For example, did you know that open rates in EMEA are lower than in America and APAC? But the bounce rates in EMEA are lower. The total median for the opening rates worldwide is 25.85 percent.
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In the Sendinblue whitepaper you can view all metrics such as open rates, click rates, bounce rates or unsubscribe rates in detail for various industries. Above all, however, you can adopt specific derived goals, best practices and optimization examples. In particular, the checklist for better email marketing performance can serve you well now and for 2021. Have a look at the whitepaper with its detailed insights.
Download the Email Marketing Industry Benchmark 2020 for free now!
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