Which advertising measures companies bring up at Christmas

In 2019, Germans spent 475 euros on gifts, and in 2020 the HDE expects an increase to 500 euros. In online retail alone, Christmas sales in 2019 were 14.7 billion euros. This year, sales should increase by a further four percent as a result of Corona.

It is all the more important for companies to use the Christmas season to positively remind their customers and to participate in the Christmas business. In addition to classic measures, creative solutions are required that set you apart from the competition.

Fancy Christmas promotions are in demand

Customer contact comes first here. Especially in the hustle and bustle of Advent, inquiries increase and may even come outside of the opening times. This is where companies can get in and stand out from the crowd, for example with fancy announcements on the answering machine. 1a-Telefonansagen offer professional telephone announcements for Christmaswho are voiced by voice actors for well-known Hollywood actors, among others. For example, the voices of Bruce Willis (Manfred Lehmann) or Julia Roberts (Daniela Hoffmann) provide information about working and closing times at Christmas.

Vouchers and discount campaigns, for which customers are particularly receptive before Christmas, are and will remain important in the Christmas business. Since Christmas shopping is increasingly taking place online, companies should primarily pick up their customers here and create greater loyalty. This can be done in the classic way via newsletters with Christmas greetings, current offers and discounts, but should not be the only choice.

A good option are loyalty programs that allow customers to collect loyalty points and receive vouchers or rewards. In the run-up to Christmas, an Advent calendar or an Advent quiz is particularly suitable to keep the customer interested in the longer term. Every day, by opening a virtual calendar door, he has the chance to take part in a competition and win daily prizes. These can be vouchers and discounts, higher-priced products from the range or lightning offers, such as those offered by Media Markt in its “Eilig Abend” campaign.

Not for profit – because whoever takes, should also give

But not only the buying mood increases in the run-up to Christmas, the interest in charitable activities also increases. People remember those who are not doing so well. Companies can accommodate this contemplation and combine their Christmas greetings with donation vouchers for social projects at home and abroad. The voucher code is sent to the customer via app, newsletter or as an insert in Christmas cards, who can decide for themselves which project they would like to support with their donation.

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