18.07.2022
Werkstudent Online Marketing (m/w/d)
Mainz location
Part-time, starting October 1, 2022
With focus, willingness to change and technology, we work for a more informed society – in our region and beyond. For this we need people who want to make a difference. Who not only want to shine, but are successful in a team. Who want to take social discourse to a new level. We stand for quality and passion. Do you share this claim? Then apply now and develop something big with us. We look forward to you!
These are your tasks:
- You support colleagues in gaining long-term subscribers for our online news portals such as www.allgemeine-zeitung.de and our NewsApps.
- You accompany the holistic exploitation of the marketing funnel of our plus products.
- You accompany the process of introducing new subscription offers and sales campaigns from the SAP system to going live.
- You focus on permanent measures such as (mailing) automation, on-site marketing, SEA and optimize the KPIs for each funnel level.
- You support the regular testing of new channels.
- You optimize KPIs such as CPCs, opening or conversion rates of your measures.
- You support audience, conversion and loyalty management.
- You will gain an insight into editorial development and data-informed journalistic work.
We offer you:
- The chance to actively shape the change of a newspaper house towards digital journalism and paid content. In doing so, you set the course for the future of independent and high-quality reporting.
- We offer you a dynamic work environment and open communication. In this way you can fully contribute your personal strengths such as teamwork, communication skills, assertiveness and resilience and grow with new challenges.
- With us you are part of an interdisciplinary paid content task force made up of product, content and sales managers.
–
