Google’s Wear OS to Capture Nearly 30% of Smartwatch Market in 2024

Wear OS Shows Significant Growth

Google’s Wear OS spent years on the back burner, barely holding on with the help of a couple of brands. But the platform has seen renewed focus over the past couple of years and, now, that’s paying off, as Wear OS is set to make up just shy of 30% of the smartwatch market this year, according to a report by Counterpoint Research.

Counterpoint Research Provides Insightful Data

A new report from Counterpoint Research offers data from 2023 and an estimate for 2024 on smartwatch shipments globally, excluding China. In 2023, the Apple Watch dominated the market with a 53% share, while Wear OS grew to the second spot with 21% of the market. Looking forward to 2024, Apple’s share is estimated to dip to 49%, while Wear OS is expected to grow to 27% of the market. This signifies the rising popularity of Wear OS, with a market share over half the sales of Apple’s smartwatches.

In the past, Wear OS struggled to maintain a significant share of the market, with shipments in the US barely reaching 10% and only starting to see growth when Samsung adopted the platform.

According to Counterpoint Research, Wear OS is expected to continue its growth trajectory, not only due to Samsung but also driven by sales of Google’s Pixel Watch and other new offerings like the OnePlus Watch 2.

In contrast, the smartwatch market in China is vastly different, with Huawei’s HarmonyOS being the dominant operating system, accounting for over 60% of smartwatches shipped in the country.

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