WATCH: Works by Belgian artists hang in the most famous place in the world: a giant screen in Times Square

Times Square in New York, one of the best-known but also busiest places in the world, now houses works by Belgian artists. What’s more: you can’t miss them because they hang on a gigantic billboard, among other things. A Belgian gallery owner from Brussels financed the project. Our US correspondent Björn Soenens spoke with Jonas Leriche, one of the artists whose works are sought after by collectors from New York to Los Angeles.

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