A French-speaking study shows that the youngest are particularly receptive to YouTubers extolling the merits of industrial food products.
Posted today at 07:31—
–The study reveals in particular that the videos of young influencers from YouTube Kids (here le Texan Ryan Kaji, 9 years) are not seen as advertising by their contemporaries.
YouTube Kids
More than 28 million followers, and videos viewed 45 billion times since 2015… At the height of his 9 years, Ryan Guan, says “Kaji”, is the highest paid YouTuber in the world, for the third year in a row, with revenues of around $ 30 million. The Texan channel, started by his parents’ impresarios, is even among the 100 with the most subscribers in the United States. It is the embodiment of a booming marketing concept: the «kids unboxing», or the daily promotion by children of products intended for their contemporaries – directly supplied by the manufacturers.
