For Easter, Josepha Blé, des Chocolats de Josepha is organizing a game to win a gold and a silver medal. Winning tickets will be hidden in his productions.
What if an egg, a bell or a chocolate hen could bring you a few hundred euros? This is what Josepha Ble, chocolate maker and manager of the Les Chocolats de Josepha shop, located on rue Victor Hugo, is offering you for the first time. . On the occasion of the Easter holidays, she decided to win two medallions, one in silver worth €150 and one in gold estimated at €480. These jewels were made by the meticulous know-how of the jeweler Annick Boussière, from the Idée Précieuse boutique.
“It was important for me to work with a jeweler from the city center for the local side. These medallions can be adapted as a chain and can be engraved since they will be offered blank. That way, everyone is free to do what they want! “, explains Josepha Blé, in her studio, “in full rush” a few days before the Easter holidays. With this game, the chocolate maker wanted to “mark the occasion”, “revalue the fact of buying local and artisanal” and allow those who did not yet know the shop, to come and discover its products.
“People are not just there to consume”
“And then, we wanted to revitalize and boost the Easter concept a little, but also and above all to thank the loyalty of our customers who need this type of recognition, I think. Today, we feel more like a cash cow than anything else. But people aren’t just there to consume,” adds the shopkeeper, convinced that regular contact between customers and shopkeepers is “essential”.
But back to our medallions. The game is simple. It will be presented in the form of winning tickets. “Yes, these tickets will be hidden in the medium-sized fixtures, so in the hens, the bells and the large eggs. The person who discovers the ticket will come back to the store and will be given the corresponding medal,” explains Josepha Blé, who hopes that the Easter celebrations will be as successful as last year. “There we already have a little movement but often, everything is decided during the last week. So, we don’t know if we will be in the same dynamic but in any case, we are preparing for it! And we will be ready, ”says the chocolate maker.
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