The Dutch bicycle manufacturer Van Moof not only goes its own way when it comes to design. The way to the customer also has a special touch.
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With the new S3 and X3 models, Van Moof recently presented its third generation of e-bikes. With a new investor and investment capital of EUR 13.5 million behind them
velobiz.de reported
the company, which primarily relies on direct sales, is also expanding its brand presence with stationary stores. So-called pop-up stores are a strategic tool – that is, bike shops or showrooms that are only open temporarily.
Eleven such pop-up stores have recently started or will shortly be opening in Germany for those interested in the brand. The locations are Bonn, Bremen, Cologne, Düsseldorf, Frankfurt am Main, Hamburg, Karlsruhe, Leipzig, Munich, Nuremberg and Stuttgart. There is also the existing brand store in Berlin.
Cooperation with Design Offices:
Most of the pop-up stores are opened in cooperation with Design-Offices, a leading provider of corporate coworking and flexible office space with 40 locations in 14 cities. The Munich and Bremen locations are excluded from this cooperation. The pop-up stores are open from 10 a.m. to 6 p.m. Interested parties can make appointments for test drives in advance.
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15. June 2020 from Jürgen Wetzstein
