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Value of the day in Europe – Reckitt Benckiser sells the E45 brand

(AOF) – Reckitt Benckiser grabs 0.13% to 6,728 pence. The British consumer group has reached an agreement to sell its E45 brand and associated sub-brands to Karo Pharma for an enterprise value of £ 200 million. For the year ended December 31, 2020, the brands had a combined net income of £ 43million.

If completed, the transaction would constitute a further step in Reckitt’s plan to actively manage its portfolio for higher growth, following the recent divestitures of its IFCN business in China and its Scholl brand, as well as the acquisition by Biofreeze.


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