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Diplomas and medals, the butcher and charcuterie Cassel, located along the avenue de Liège, has already received a mess. But the, ” it’s the Grail« . « For a craftsman, there is no higher distinction“, Smiles Philippe Cassel who has just been awarded the title of master craftsman by the Hauts-de-France Chamber of Trades and Crafts.
“My father was also a master craftsman”
A great reward for this butcher’s shop opened in 1967 by Gérard Cassel, Philippe’s father. ” He too was a master craftsman. With my mother, they came from Abbeville, where my family is from, to open a butcher’s shop in Valenciennes. Initially, they were only to stay 5 or 7 years. And finally, and because we always feel good in Valenciennes, the Cassels are still there« .
Philippe Cassel, who also worked as a sales representative when he was younger, officially took over the butcher’s shop in 2003. “ I started working with my father in 1998. At the time, my father was 5 years from retirement. He told me that the butcher’s shop would resume soon, and asked me if I was interested. I said ok he trained me and he was able to retire“. This is how Philippe Cassel was able to continue the tradition of this family, where one has been a butcher for at least five generations. He is its worthy heir.
“That the client
have fun ”
The key to the success of Philippe Cassel and his wife Christine? ” Never rest on what you have learned and always seek to progress“. And then there is the quality of the products offered: « tall our meats are Label Rouge. 90% of our charcuterie is homemade. We are on very high quality. Simply because we are constantly looking for the best for our customers. This is our goal: that the customer is satisfied and that he takes pleasure in eating what we can offer (…) This also concerns our catering part. My wife Christine takes care of it. And she happens to be as demanding as me« .
The Cassel butcher is also recognized throughout the country. It has already won numerous competitions, such as the one for the best ham in Bergues. ” Every year, we also participate in the andouillette competition in Cambrai. We are on the podium every year. And we got the gold medal and the silver medal in 2016“, Continues Philippe Cassel.
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