Transactional emails are still seen by many companies as a chore. Many providers, including big names, send carelessly designed text mails from their backend.
So a lot of potential is wasted. Because with opening rates of over 80 percent and the respective transaction as an attention-grabbing context, transactional emails are the most important contact with customers in digital dialogue.
How much revenue do you generate from transactional emails? How many opt-ins for your marketing communication? How many percent have you been able to increase your transactional email KPI through targeted optimization methods?
For the majority of marketers, the answers to these questions are “no sales, no opt-ins, we do not measure transaction email KPIs and neither do we optimize them”.
How about you Do you use the full marketing and service potential of your transactional emails, after all the most eye-catching contact point with your customers?
We have put together twelve things in a checklist, some or even all of which you do not yet do with your transactional emails.
1. Flexible templating: Automatically convert ugly standard templates from the backend into high-quality HTML emails
2. Real customization: Integrate CRM data, contexts, recommendations, etc.
3. Cross- and upsells: Make customers additional offers suitable for the transaction
Comprehensive descriptions of these and nine other tips are available for free download at https://www.artegic.com/de/checkliste-12-dinge-transaktionsmails
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