Tech enthusiasts are returning Apple’s latest gadget, the Vision Pro, due to difficulties in operating the device. Released last year, the futuristic headset has generated a frenzy among fans eager to experience its spatial computing capabilities. However, Apple analyst Ming-Chi Kuo discovered that a significant number of users have returned the device because they struggle to understand its functionality.
The Vision Pro is marketed as a seamless blend of the physical and digital worlds. It has sold approximately 200,000 units to tech fans since its release. Despite its eye-tracking technology, which was designed to provide a more intuitive experience than a traditional mouse, users have encountered limitations and are finding it challenging to adapt. One issue is the need to press a physical button to exit the spatial experience and access apps. Additionally, users must look up towards the ceiling and locate a small arrow to open the control center. In some cases, users have even had to visit Apple stores to reset forgotten passwords.
The device is rumored to be released in the UK this year, but its overseas price of £2,765 ($3,500) has raised concerns among potential buyers, especially considering the reported teething issues. Despite these challenges, Apple has managed to sell an impressive 200,000 units, indicating strong demand from dedicated fans. The company has also released over 600 apps specifically designed for the Vision Pro, taking advantage of its unique spatial computing capabilities.
Although the device’s popularity remains high, Apple acknowledges that demand is slowing down. Shipping times have significantly improved, with delivery now taking up to five days compared to over a month when the device first became available. However, Apple still expects to sell more units than initially forecasted. Ming-Chi Kuo predicts that a more affordable version of the Vision Pro will not be announced until around 2027.
In conclusion, while some users are experiencing difficulties operating Apple’s Vision Pro headset, the company has managed to sell a substantial number of units. The device’s unique spatial computing capabilities and the growing number of apps specifically designed for it continue to attract dedicated fans. Apple is likely to address the operational challenges in future iterations of the device, ensuring a more seamless user experience.
