“Black Friday” in the United States will debut on Friday (25th). Retailers expect to re-engage people as the impact of the epidemic subsides. However, preliminary indications are that crowds outside physical stores in New York, Chicago, Los Angeles and other places are still sparse, reflecting inflationary pressures and the effects of bad weather.
Consumers surveyed said they are buying strategically this year, rather than making impulse or crazy purchases.
According to the National Retail Federation (NRF), 166.3 million people planned to go shopping between Thanksgiving and Cyber Monday this year, nearly 8 million more than this time last year. However, rain in parts of the US meant that the Black Friday crowds weren’t as hot as in previous years.
Marshal Cohen, NPD Group’s chief industry consultant, looked at the situation at stores in New York, New Jersey, Maryland and Virginia and said, “A lot of them are social buys. Everyone just buys what’s needed and doesn’t c ‘it’s an atmosphere of running to the shops’.
Outside the American Dream store in East Rutherford, New Jersey, there’s no line, and a Toys ‘R’ Us employee is pulling up a banner advertising a Black Friday sale.
But the buyers who entered the store were surprised by the size of the discounts. “There were a lot of unadvertised discounts out there,” said Chavez, 45. “Everything I bought in any store was 50% off. I didn’t really want to go out, but I have to say the discounts were eye-catching.”
Many consumers who have walked into the store for the latest high-end iPhone have failed, Apple reflected (AAPL-USA) Availability is limited due to China blockade.
Many people still prefer online shopping
There are also many consumers who choose to participate in Black Friday discounts on the Internet because it is more convenient. According to statistics from Adobe Analytics, the amount of online shopping on Thanksgiving this year increased by nearly 3%, with mobile shopping being the main force.
Retailers are offering deep discounts this year both online and in physical stores, likely hurting their fourth-quarter profits.
According to Salesforce, online discounts averaged 29% this year, up 6% from last year. This helped drive sales up 3% to $7.1 billion.
Walmart (WMT-USA) has beefed up its marketing efforts, bought many ads on Twitter and IG, and also ran many ads at New York City Station and NFL American Football.
amazon (AMZN-USA) also has a bunch of great deals like 42% off Roomba vacuum cleaners, 45% off Calvin Klein, Lenovo, HP T-Shirts (HPQ-USA),Acer (2353-TW), ASUS (2357-TW) Chromebooks are down 50%.
