Uni-President Supermarket announced the establishment of a new shopping mall, iOPEN Mall. (Picture / newspaper information photo)
Uni-President Supermarket announced on Thursday (29th) that it has established a new shopping mall “iOPEN Mall”, joining the online shopping platforms such as Shopee. Aiming at hundreds of billions of online shopping opportunities and reducing the risk of digital transformation of small and medium-sized enterprises, it is the first shopping mall created by a local company. In the first year, it focuses on the early bird project with zero store opening fee, zero system fee, and zero transaction fee.
According to statistics from the Ministry of Economic Affairs, last year there were more than 1.59 million small and medium enterprises in Taiwan, accounting for more than 98% of all enterprises. Among them, small and medium-sized enterprises are facing pain points such as high threshold and high cost of digital transformation, lack of funds, lack of customers and inexperience, and some international shopping malls have increased operating expenses, resulting in operational difficulties. Evolved into a business model, not only Shopees, a leading micro-business shopping leader, actively opened offline stores, but also cooperated with Meilianshe, OK Supermarket, etc. to provide store-to-store services to more than a thousand stores in Taiwan.
Uni-President Chao aims to share the benefits with the local area and support Taiwanese brands. This time, it aims at 100 billion online shopping business opportunities and reduces the digital transformation risks of small and medium-sized enterprises. Through the iOPEN Mall, it once again exerts its channel influence. With the advantages of its OPEN POINT ecosystem with more than 16 million members, group logistics and warehousing all over Taiwan, and 6,700 7-ELEVEN stores, it can easily bring diverse marketing resources and convenient delivery and pickup services to micro-entrepreneurs. Small and medium-sized enterprises and micro-entrepreneurs across Taiwan are beckoning to create a life industry service platform where everyone can take the lead and start a business online easily.
Uni-President Supermarket stated that since the trial operation of iOPEN Mall in March this year, there have been more than 10,000 merchants opening stores, attracting tens of thousands of products on the shelves in a single day, and the current App version has been officially launched, which is expected to greatly strengthen the competitiveness of the e-commerce market. It has become the last piece of the jigsaw puzzle of the blueprint for the development of the online and offline strategy of Uni-President Supermarket.
In recent years, it has become a trend for supermarkets to target online shopping business opportunities. Since 2019, Chaoshang Family Mart has launched the “Haomai+” platform, which mainly focuses on services such as the cash flow system. With 4,100 stores, a convenient multi-temperature logistics network and 16.5 million members , to help sellers easily open stores and buyers quickly place orders. Among them, the advantages of platform-free usage fees, low shipping costs, hierarchical member management, and VIP seller package delivery service have attracted more than 500,000 sellers and opened more than one million stores.
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2023-07-01 10:14:01
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