Mugs with the portrait of Queen Elizabeth II. Photo: Emilio Morenatti / AP / TT
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September 18, 2022, 5:00 pm
18 September 2022, 17:53
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Economy (TT)
The fashion house Burberry, the chocolate maker Cadbury or, for that matter, the tea giant Twinings. All of them now meet at an uncertain time. Should you still be able to call yourself purveyor to the royal court even after Queen Elizabeth II’s death?
Up to 600 companies risk losing the royal house’s approval and must now await a decision from Charles III, writes the AFP news agency. If they don’t get the green light, they have two years to remove the seal indicating they have approval.
While it is difficult to determine what it means from a sales perspective, for some companies it is said to be a strong selling point to consumers. Some, like Fortnum & Mason, have been supplying the royal family with “afternoon tea” since 1902, while Launer has seen the company’s purses under the queen’s arm since the late 1960s.
Perhaps the most unexpected companies include, for example, ketchup producer Heinz and Kellogg’s, best known for its breakfast cereals.
– We had a special van that delivered grain to the royal house straight from the factory, company spokesman Paul Wheeler told AFP.
For companies now receiving renewed trust, it covers five years.
