Currently, only 10 advertisers in the US are involved in the pilot, including technology, retail and food players.
Twitter fleet: The Twitter version of the stories, Fleet, arrived in India about a year ago when it was still in testing and in November the social media company officially launched it. However, one thing that set Fleet from Twitter apart from Instagram Stories was the ads. On Facebook-owned Instagram, while viewing friends’ Stories, people also get numerous Stories that contain ads in between. Now, Twitter is also looking to bring ads to its fleet. The company has announced that it is starting ad pilot testing on Fleet in the US This would mark the entry of full-screen vertical ads to the platform, putting it in better competition with other platforms such as Instagram, TikTok, Snapchat. , Facebook, etc.
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As with Instagram, the Fleet ads would be displayed among Fleets of people that a user follows, and these would be in 9:16 format. You could also include a call to action by adding a “swipe up” link to your ads. However, unlike Instagram and TikTok, which allow ads of up to 120 seconds and 60 seconds respectively, Twitter sticks to best practices and would allow video ads of up to 30 seconds.
However, the microblogging site has yet to reveal how often users would see ads when scrolling through Fleets and only said that as it monitors how users interact with these ads, it will innovate, test and adapt this feature. .
Meanwhile, for advertisers, the site offers the standard ad metrics that it already offers, including impressions, clicks, website visits, profile visits, etc. Also, for video ads, video views, 6 second video views, starts, completions, quartile reports, etc., would be part of the metrics to help advertisers understand how long they can hold attention. of the audience.
Currently, only 10 advertisers in the US are involved in the pilot, including technology, retail and food players.
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