San Francisco, Jul 14 (EFE) .- Twitter announced on Wednesday the elimination of the function of ephemeral tweets that last only 24 hours, in the style of the ‘stories’ of Facebook and Instagram, less than a year after its launch in November from last year.
In an entry on the corporate blog, Twitter’s product manager, Ilya Brown, acknowledged the failure of those baptized as ‘fleets’, which have not led to an increase in participation in the social network, as had been set as a target. the company.
“We hoped that fleets would help more people feel comfortable joining the conversations that occur on Twitter,” said the manager.
The ephemeral tweet feature will no longer be available starting August 3.
These messages of limited duration allow you to add text, photos and video, and to share them simply choose the option ‘Share in fleet’ when publishing the content.
Fleets still appear at the top of the followers’ home screen and can only be responded to and reacted to via direct messaging. That is, there is no possibility of creating a public conversation as in traditional tweets.
The messages of limited duration were popularized years ago by Snapchat, and later this model was adopted by Instagram and Facebook in their popular ‘stories’.
The idea of Twitter was also that this way of sharing messages ‘alleviates the pressure on users’ by eliminating aspects such as retweets or ‘Likes’ that sometimes become popularity contests on the networks. EFE
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