Twitter already allows all iOS device users globally have access to “Super Follow” for selected platform creators.
The company has opened its new option of «Super Follow» a all iOS device users globally, which will provide more monetization options for creators, expanding the ability to earn direct income from their biggest fans within the platform.
Having originally opened for apply to use last June, and launching later in beta for a limited group of users In September, Super Follows allows Twitter users to more than 10,000 followers set a monthly subscription fee (up to $ 9.99) to monetize additional and exclusive content for your most engaged followers on the social network.
Once activated, creators receive a new “super followers” audience selection option for your Tweets, which limits the reach of your content to only your paying subscribers. As indicated Social Media Today, this provides another means to create a paid audience through the content of a tweet, which is part of Twitter’s broader push to provide more incentives for creators to keep tweeting more often, which increases engagement and interaction.
It’s Super Following time –– everyone globally on iOS now has the option to Super Follow select creators.
— Twitter Support (@TwitterSupport) October 28, 2021
More monetization options on Twitter
The Super Follows are one of several monetization projects for creators in the making. Other profit-making tools that Twitter is currently testing are:
- Tip Jar. The platform’s tipping feature is now available to all users over 18 on iOS.
- Ticketed Spaces. It is the tool to monetize Spaces or Spaces, available to users in the United States with more than 1,000 followers who have hosted at least 3 spaces in the last 30 days.
- Spark Spaces. Twitter recently unveiled its funding initiative for Spaces, which will provide chosen participants $ 2,500 a month to help develop their social audio content.
- Newsletters. Although it is not about direct monetization as such, Twitter now also allows Revue newsletter creators to promote their subscription offers directly on their profile and in tweets.
Boosting usage and revenue
All of these monetization tools are part of Twitter’s broader plan to boost both your usage and revenue, and the company seeks to double both by next year 2023, in response to increased pressure on the Twitter executive team to maximize application performance.
However, for now, the new features of Twitter they are not finishing taking off. One of Twitter’s first efforts to increase use of the social network, the Fleets, it was canceled after less than a year. Moreover, the data is showing that its monetization options, including its own Twitter Blue subscription offering, are still are not experiencing significant user acceptance.
However, it is still too early to say whether or not these new monetization tools will be successful. Maybe, if Twitter can encourage more exclusive content and community building, and changing the way audiences respond to that, while providing various alternatives for creators to earn income, these new bets will work and will become a more lucrative item both for these and for Twitter.
If the company manages to accustom users to these changes and make them more used to spendingIt will also help your bid for e-commerce, which is in its early stages.
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